A lead is any person who shows interest in a product or service provided by a particular company. When a person hears about a product or a service and shows interest in it by filling out survey forms or any other way, he/she becomes a lead. Leads have a lifecycle that transforms onto the next stage as they make a move towards purchasing or availing a service, i.e., a customer. There are different types of leads that are categorized according to which stage they are in.
In business, lead generation is the initiation of consumer interests or inquiries showing interest in any of the products or services. Leads can be created for various purposes. Most of the methods for lead generation are though different types of advertising but there are other methods as well like, organic search engine results or referrals from existing customers.
Lead generation is useful for businesses in many ways. It helps to understand the target audience. Businesses usually plan after lead generation. Lead generation can also eventually create more leads once the former leads transform into customers.
Data entry is a job profile that requires employees to add, verify, and edit electronic data in a compiled form. Data mining or web mining is the extraction of this information from databases. This vital information can be used mostly used to generate new leads or be used to promote business or understand market dynamics. This is done mostly through data mining tools. The use of data mining is not only for business information it also aids in foreseeing the future and making decisions for the development of businesses and because of its larger reach of the web, but it is also very effective for lead generation.
Many companies hire their data entry staff or some may even outsource it to BPOs. Whichever is the way, data entry jobs are much in demand. Many recruiting agencies provide job seekers but the problem with them is most of the candidates are freshers and have little or no experience in the field. A lot of time is wasted in training them and even after that, the productivity cannot be guaranteed.
However, there are staffing platforms like Taskmo , which provide staff who are trained for data entry jobs. The staff provided are thoroughly trained and are very productive. They are highly organized and methodical in their work process. They are trained to follow procedures that make them highly competent. All these qualities ensure that the clients are satisfied with the work that they do.
Data entry is an important job as it a major way of lead generation for businesses. The job role requires efficient and trained staff. It is, therefore, necessary, that hiring for the role is done via trusted platforms only.